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Hospital Communication Tools

The Rockefeller University Hospital’s visual identity was created in early 2012 and is based on that of the university. The visual identity provides a coherent and consistent look and feel to both the external and internal print and Web-based materials that are produced by various Hospital departments.

A Graphic Standards Manual was developed as part of the identity and provides basic usage instructions for the Hospital logo, the portico graphic, colors and fonts, as well as flexible design guidelines for the various collateral materials that are produced by Hospital departments. In addition, a series of templates was created to make it easy to produce letterhead, memos, fax cover sheets, scientific posters and PowerPoint presentations.

A Web Graphic Standards Manual was also created to provide basic guidance for the Hospital’s Web presence. It is essential that these standards are followed to create visual consistency and a logical and seamless user experience on This is important in the Hospital’s recruitment, outreach, fundraising and other external and internal communication efforts. All new or updated Web pages, Web sites and Web-based applications must endeavor to follow the standards which include usage instructions for the logo, colors, fonts, etc., as well as guidance for page layout and style, navigation and user experience.

If you need assistance or have questions about creating printed materials, please contact Kelly McLees of Communications and Public Affairs at x8969 or If you need assistance or have questions about usability, structure and design concepts for creating web pages, please contact Jessica Rothschild of Communications and Public Affairs at x7125 or